What’s In a Name?

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Finding just the right name for your business, product or service isn’t an easy task. First, you need to find a name that isn’t already being used, or one that could be considered confusingly similar to one already in use, so as to avoid trademark disputes. You also need to find one that speaks to consumers and entices them to purchase your product or service or come to your place of business.

In today’s Star Tribune business section, there is an ...

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Women-Owned Businesses Grow, But Lose Ground as far as Total Business Revenue

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Interesting news that came out at the end of last month. Interesting and also a bit discouraging. We have heard how the number of women-owned businesses continues to grow and outpace the number of businesses that are opened by men. Women-owned firms (like Attenza Law) now account for 29% of all businesses within the United States.

That sounds encouraging and might lead you to think that women are, indeed, leveling the playing field. However, then you read ...

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